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This is the stuff you millionaires in the making need to know to kick start or propel you on your financial fitness journey. Tracey Bissett, Founder of Bissett Financial Fitness and award winning Financial Literacy Champion, gives you the straight goods each week to set yourself up for financial success. As a former executive at TD Bank, one of Canada's Big 5 Banks, Tracey has worked with and in support of thousands of individuals and entrepreneurs to secure the financing they needed.  This hands on experience combined with her formal financial education, Masters of Business Administration and Chartered Financial Analyst designation, position Tracey uniquely to coach all things money. Tracey goes behind-the-scenes of all the money matters with need-to-know tips, money-making demystified, and special power-player interviews. Join us weekly for Financial Fitness Training that will turn even a Cash Couch Potato into a Marathon Money Maker.

Jun 13, 2023

Jessica Baker, Vice President of Advisor Alliance at Co-operators, joins the show today to shed light on a recent survey that highlights the lack of investing confidence among young Canadians. The survey reveals some key findings that are particularly relevant to young people, showcasing notable differences in their approach compared to their parents and grandparents. The results highlight that 74% of young Canadians lack confidence in their ability to choose investments and are hesitant to seek financial advice from professionals. Many respondents expressed concerns about their financial habits and uncertainty about their future success.

Jessica shares valuable tips for those unsure about where to start with their finances. She emphasizes the importance of not relying solely on social media for financial advice and encourages starting investments early and maintaining consistency. Listen in as she reminds young Canadians that they have the right to seek financial guidance. 

Not very many young Canadians are working with a financial advisor. A significant number of respondents lack confidence in their habits and they’re very concerned about whether or not they’re set up for success in their financial future.” - Jessica Baker

This Week on Young Money:

  • What the survey was trying to find out.
  • How young Canadians are feeling about investing.
  • Young Canadian's level of confidence in their financial futures.
  • How to create wealth if not from home ownership.
  • Why so many young people struggle to know what to do with their finances.

Key takeaways:

  1. Don’t believe everything you see on social media.
  2. Start investing early.
  3. Consistency is key in investing.
  4. You have the right to financial advice.

Connect with Jessica Baker:

Resources Mentioned:

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